Introduction
>>For public companies, media relations is fraught with both risk and reward.
The risk is that the journalist misinterprets or misrepresents the company’s story or management vision, or seeks out unflattering commentary from a competitor or naysayer.
The reward is that a positive story delivered by the media is far more valuable than advertising.
We understand both ends of the media relations equation and work with our clients to create a media relations program that exploits opportunity and manages risk.
As a starting point, we provide media training to our clients to help them avoid a bad interview that can damage management’s credibility and adversely impact share price.
For those clients who have mastered the art of the media interview, we identify and package newsworthy items, select the right media targets, make introductions, distribute news through conventional and social media channels, and monitor the results.
